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Product design is the process of developing new and innovative ideas with a view to the creation of new physical products. Product designers work in a number of diverse areas of design and manufacture, from small products like jewellery, scrap gold and electronics through to larger items like furniture and chandeliers (Lüster) . The principles and practices of modern product design have been through a number of changes in the last few decades, as designers all around the world look for new and exciting ways to bring their design visions to life. Most product designers use a similar process of systematic evaluation in order to come up with a new look for a product, followed by a comprehensive design and development cycle. After the initial vision is realised, the most common tools used by professional designers include digital design environments and computer aided design (CAD) software titles.
Product design is often confused with industrial design, although the former uses a different methodology in order to reach its goals. While there are many differences between product and industrial design methodologies, there is also some overlap in terms of user interface design and interactivity. For example, both large scale industrial design and smaller product design such as that used in beads and jewellery have also been influenced by similar schools of design, such as the functionalist school and others influenced by the Art Deco movement. Whether someone is designing small gold chains or large chandeliers, many of the principles of modern design remain the same, and much of the education of industrial and product based designers can take place within the same institutions.

Whether a product designer is involved with Murano chandeliers (italian-lighting-center.com/small-murano-chandeliers-s-1.html) or engagement rings (Verlobungsringe) , the principles remain the same. After the initial stages of need analysis and idea generation have been fulfilled, practical design solutions need to be found using dedicated software and production methods. After a product has been realised in a physical form, it then needs to be marketed to the public, often using an initial and unique prototype form for testing purposes. Product design is a rich and detailed industry, with links to practically all levels of the manufacturing sector. From small items through to large products, design is essential, important, and often makes the difference between commercial failure and success.